Sponsorship Opportunities

Make your brand synonymous with the most brand loyal fans in all of sports by owning naming rights to a nationally recognized motorsports event at Chicagoland Speedway®. A race sponsorship offers an integrated marketing platform and instant brand authenticity with the entire community of passionate NASCAR fans, not just the event attendees. It also extends your brand into new and unexpected areas of the American landscape through pre- and post-race media exposure, delivers a “brand lift” through the convergence and execution of integrated media and in-market promotional plans, and provides exclusive access to assets and program development tools, allowing your company to create points-of-differentiation at the market level.

Chicagoland Speedway offers a variety of marketing solutions
for your company’s product or service. Whether you are looking
for on-site branding and exposure, or want to showcase your
company in our Champions Park, each asset is designed to
meet your company’s objectives and customized to align with
your overall marketing strategies.

Recognized as one of the most impressive and fan-interactive
display areas on the motorsports circuit, Champions Park provides
a park-like setting right next to the grandstands.
Monuments have been erected in honor of each of the NASCAR
Sprint Cup and IndyCar® Series winners at Chicagoland
Speedway since our first race in 2001.
In the hours leading up to the race, Champions Park is where
the fans are!

Champions Park

This premier publication is produced prior to each major event
weekend and provides exclusive insight into the motorsports
world.

Our property has unique branding opportunities that put your
company’s message in the action. With grandstand banners,
scoring pylon panels and various other signage opportunities,
your company can impact every touchpoint the fan has at
Chicagoland Speedway.